Fanfare and drumrolls, jo.maison.jo reveals the secret of the perfect tan! So, when does the perfect tan beauty routine begin?

Of course long before sunbathing; you need to prepare your skin by exfoliating to remove dead cells and moisturizing to minimize the risk of dryness and flaking.

We think that reading, studying, “discovering” the history of Cosmesi is so incredibly fascinating... We love to see the way beauty routines and tastes are changed throughout centuries, and we love to share with you all the informations, thanks to this blog.

Let's talk about Rome: during Monarchy and then Republic, costumes were quite severe, both men and women had to show modesty and severity  with a simple and austere image.

jo.maison.jo bags and pochettes were born from our love for the Beauty and from desire to offer the Clients an item that is unique and customizable.

They are entirely hand-sewn in Italy by our expert Tailoresses, made in original french Toile de Jouy available in three colours, upholstered with fresh cotton and can be personalized embroidering initials or full name.

“The slanting cat of the suburbs eyes, make up with kohl. A face with fine, mobile features, like water. Red cheeks, for the blusher. Thin and ductile lips like a steel wire, but lit by scarlet red like a real street kid.” This is how, in 1947, Truman Capote described Sidonie Gabrielle Colette, born in 1873 in Bourgogne and soon became just Colette, one of the greatest french writers of the last century but also, and most of all, a free woman, starring of the social and literary scene of the Belle Epoque, actress and singer of music-hall and at one point also founder of a cosmetic line named of course “Colette” that she personally used to sell in her own Beauty Salon in Paris, 6 Rue Miromesnil.